Soni Shah, a double MBA graduate, worked as an investment banker for almost 10 years. She left her job and joined her family business in Siliguri for sometime. Her journey to solo entreprenuership began from a casual discussion with her sister. Presently, she is the proud owner of Raaso Cleaning Products Pvt Ltd since 2019. She is continuing the legacy of her family as a third generation business owner. She represents two brands of cleaning solutions, SOVI and TYDI BOWL.
Most home cleaning products available in the Indian market are designed for hygiene environments, different from the specific needs of a country, like India. Soni became increasingly concerned about the unpleasant smell and toxic chemicals in these solutions, prompting her to explore alternative options. During the conversation with her sister about the effectiveness of the existing cleaning solutions, she proposed the idea of using baking soda and vinegar. These two ingredients have been successful in cleaning stains for many years. Everybody must have used this magic combination atleast once in their life. Hence, she conducted research on companies utilizing these ingredients, only to find none in India. Intrigued by its effectiveness, she embarked on developing a cleaning product formula using these basic ingredients.
She spent over a span of two years, alongwith a team of experts, to create the right formula. Their products, including SOVI Floor Cleaner, SOVI Dishwash Gel, SOVI Glass Cleaner, and TYDI BOWL Toilet Cleaner, are highly effective, non-toxic, and emit a fantastic fragrance. SOVI Floor Cleaner acts as a 100% natural repellent for household pests, while SOVI Dishwash Gel effectively tackles tough greases without being harsh on hands. SOVI Glass Cleaner features a unique dust repellent formula and leaves behind a fresh scent after cleaning. TYDI BOWL Toilet Cleaner effortlessly eliminates stubborn hard water stains.
The biggest challenge was to raise awareness among the customers about the quality and benefits of the products. The market had already been dominated by leading players with their generic pitches on hygiene philosophies. Raaso Cleaning Products Pvt Ltd became the first company in India that manufacture cleaning products formulated with vinegar and baking soda. As an omni channel brand, they have a strong presence on major online sites and in supermarkets in Mumbai and West Bengal.
Soni personally tries and tests all the products manufactured by the company. They are “Made in India” brand that offers one-of-a kind cleaning solutions. It is safe for kids and pets too. Soni is a committed and a passionate entrepreneur, determined to serve the society by creating these exceptional products.
Their association with Pracol as Prayojika has allowed Soni to elevate their product markets to new heights. They are excited to be part of a team that prioritizes women empowerment. Soni and her team are dedicated to empowering women in every possible way. Being a Pracol Prayojika has been a significant catalyst in their journey towards making a positive impact on women’s lives.

Check out Soni’s products at Pracol.com and order some yourself. Soni_Shah’s home page : Pracol